£88.76

MACMILLAN The Sustainability Effect

Name: The Sustainability Effect
Brand: MACMILLAN
Price: 88.76 GBP
Availability: InStock

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Description

Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations. About the Author Dr. Arlo Brady is Special Advisor at the strategic marketing and communications consultancy Freud Communications. In his role Arlo provides counsel on sustainable development, corporate responsibility and reputational issues to a range of senior business leaders, consumer brands, public sector bodies and global corporations. Arlo is also a research associate at the Judge Business School, Cambridge University, UK.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349543144
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain: Amazon UK
Release Date: 15 September 2005
Listed Since: 17 March 2016

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MACMILLAN The Sustainability Effect

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