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MACMILLAN Beyond Hofstede: Culture Frameworks for Global Marketing and Management

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Description

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 July 2009
Listed Since
17 March 2016

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