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£50.00
MACMILLAN Beyond Hofstede: Culture Frameworks for Global Marketing and Management
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Description
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
Product Specifications
- Brand
- MACMILLAN
- Format
- hardcover
- ASIN
- 023020239X
- Domain
- Amazon UK
- Release Date
- 16 July 2009
- Listed Since
- 29 December 2008
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