Beyond Hofstede: Culture Frameworks for Global Marketing and Management - Image 1

£52.80

MACMILLAN Beyond Hofstede: Culture Frameworks for Global Marketing and Management

Name: Beyond Hofstede: Culture Frameworks for Global Marketing and Management
Brand: MACMILLAN
Price: 52.8 GBP
Availability: InStock

Economic Policy & Development

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Description

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 023020239X
Category: Books > Subjects > Business, Finance & Law > Economics > Economic Policy & Development
Domain: Amazon UK
Release Date: 16 July 2009
Listed Since: 29 December 2008

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MACMILLAN Beyond Hofstede: Culture Frameworks for Global Marketing and Management

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