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McGraw-Hill Education ISE Predictive Analytics for Business Strategy

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Description

Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not.

Key Features

New Store Stock

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
04 July 2018
Listed Since
05 May 2018

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