Setting Agendas in Cultural Markets: Organizations, Creators, Experiences (Routledge Research in Communication Studies) - Image 1

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Routledge Setting Agendas in Cultural Markets: Organizations, Creators, Experiences (Routledge Research in Communication Studies)

Name: Setting Agendas in Cultural Markets: Organizations, Creators, Experiences (Routledge Research in Communication Studies)
Brand: Routledge
Price: 127.67 GBP
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Description

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global proliferation of cultural entities, creates a competitive environment, leading to a transformation of cultural industries. In the book, several questions are under scrutiny: How do cultural organizations acquire symbolic significance? How do they become prominent in media content? Which mechanisms and processes should be examined by cultural managers as they set out to achieve salience? Is there a relationship between media and public salience? In other words, if an organization becomes symbolically prominent, in what ways is the public influenced, both in terms of perceptions as well as behaviors? About the Author Philemon Bantimaroudis is a Professor in the Department of Cultural Technology and Communication at the University of the Aegean, Greece. He holds a Ph.D. from the University of Texas at Austin, U.S.A. (1999). He was a Visiting Professor at Northern Michigan University, U.S.A. (1999-2000), the University of Cyprus (2012-2013) and an Academic Visitor at Cambridge Judge Business School, University of Cambridge, U.K. (2008). His research interests include media and culture, political and international communication.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138944688
Category: Books > Subjects > Arts & Photography > Exhibition & Collection Catalogs > Museums
Domain: Amazon UK
Release Date: 01 November 2016
Listed Since: 18 August 2015

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Routledge Setting Agendas in Cultural Markets: Organizations, Creators, Experiences (Routledge Research in Communication Studies)

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