Communicating Statehood: Public Relations Strategies in Promoting Palestine (Routledge New Directions in PR & Communication Research) - Image 1

£105.00

Routledge Communicating Statehood: Public Relations Strategies in Promoting Palestine (Routledge New Directions in PR & Communication Research)

Name: Communicating Statehood: Public Relations Strategies in Promoting Palestine (Routledge New Directions in PR & Communication Research)
Brand: Routledge
Price: 105.0 GBP
Availability: InStock

Public Relations

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Description

The book argues that the Palestinian response to the challenge of promoting their cause is to extend their repertoire of public relations communication tactics. It explores the discursive strategies employed by Palestinian communication strategists, across the range of political allegiances, via public relations techniques to advance the cause of statehood. It also explores how the growing number of professional communicators use strategic communication to position key ‘national’ issues. These tactics have emerged not only as the result of planned strategy but also through improvisation and informal responses to outside pressures. Whether this increasing coherence and confidence arises from the growing availability of professional communication planning expertise, or the decreasing cost barriers associated with digital media, the outcome has been greater international political recognition for Palestine. By illustrating this effectiveness and symbolic coherence in the face of both poor internal mass media structures and political constraints, the Palestinian example may offer insights for other aspiring national movements and for public diplomacy.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138859079
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 08 November 2016
Listed Since: 18 August 2015

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Routledge Communicating Statehood: Public Relations Strategies in Promoting Palestine (Routledge New Directions in PR & Communication Research)

New to our records — first sighting 15 days ago. We'll learn its rhythm.

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