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Routledge The Routledge Companion to Coopetition Strategies (Routledge Companions in Business, Management and Marketing)

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Description

As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking. This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world’s most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing. This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 September 2018
Listed Since
07 June 2018

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