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Routledge The Routledge Companion to Coopetition Strategies (Routledge Companions in Business, Management and Marketing)

Name: The Routledge Companion to Coopetition Strategies (Routledge Companions in Business, Management and Marketing)
Brand: Routledge

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As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking. This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world’s most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing. This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138736899
Category: Books > Subjects > Business, Finance & Law > Management > Information Management
Domain: Amazon UK
Release Date: 07 September 2018
Listed Since: 07 June 2018

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Routledge The Routledge Companion to Coopetition Strategies (Routledge Companions in Business, Management and Marketing)

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