£149.54

Routledge The Strategy of Desire

Name: The Strategy of Desire
Brand: Routledge
Price: 149.54 GBP
Availability: InStock

Careers

This is the most expensive it has ever been. Walk away.

£150 today · previous high £150 · all-time low £149

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 66 days • 66 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 66 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £150 (49 days, 74.2%)

Price range: £149 - £150

Price levels: 2 different prices over 66 days

Description

Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth interviewing to uncover unconsciously held attitudes and beliefs. He goal was to help explain why people act the way they do and how positive behavioral change might be achieved. In The Strategy of Desire, Dichter both counters the argument that motivational research amounts to manipulation, and shows how the understanding and modification of human behavior is necessary for progress. Dichter's survey and analysis of behavior ranges widely. He examines everyday matters of product choice, as well as such broad civic issues as voter participation, religious toleration, and racial understanding. He shows that in order to achieve socially constructive goals, it is necessary to move beyond theological exhortation, which takes an unrealistic view of human morality, as well as beyond the limits of empirically oriented social science research, which only deals in appearances. Dichter sees human action as rooted in irrational and often unconscious motivation, which can usually be uncovered if the correct approach is used. In his consumer research, he analyzes the nonutilitarian importance of objects in everyday life, as well as how products and materials become bound with emotional resonance or acquire different meanings from different contexts or points of view. Dichter shows that success depends on the satisfaction of desires and a movement beyond the ethic of work and saving. Arguing that in an increasingly technological world, progress and social harmony are materially based, he advocates a morality of the good life in which prosperity and leisure lead to greater human self-assurance in the face of change. First published in 1960, The Strategy of Desire is especially timely in the age of the Internet and ever-increasing effect of sophisticated computer technology on consumer culture.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138538892
Category: Books > Subjects > Business, Finance & Law > Careers
Domain: Amazon UK
Release Date: 25 October 2017
Listed Since: 31 August 2017

Barcode

No barcode data available

Routledge The Strategy of Desire

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Strategy of Desire (Classics in Communication and Mass Culture (Paperback))

Oxford University Press - The Nature of Desire - Psychology Book

The Psychology of Desire

The Ways of Desire: New Essays in Philosophical Psychology on the Concept of Wanting (Precedent Studies in Ethics and the Moral Sciences)

Springer - Desire and Human Flourishing Book

Enduring Desire: Your Guide to Lifelong Intimacy

Desire: A Memoir

Desire: The Concept and its Practical Context (Praxiology)

Desire (1987) [Import] CD - EG Records EGCD 71

Desire: A History of European Sexuality

Las ciudades del deseo: Las Políticas De Género, Sexualidad Y Espacio Urbano En El Caribe Hispano (Purdue Studies in Romance Literatures)

Desire - 2 Vinyl Record - Baby Pink Colored Vinyl

Desired States: Sex, Gender, and Political Culture in Chile

The Death of Desire: An Existential Study in Sanity and Madness

Springer - Desire and Human Flourishing Book

Rekindling Desire

Desire - II Album by Italians Do It Better - Electro & Synth

Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture

Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture

The Road of the Heart's Desire: An Essay on the Cycles of Story and Song

The Routledge Companion to Consumer Behavior (Routledge Companions in Marketing, Advertising and Communication)

The Culture of Desire: Paradox and Perversity in Gay Lives Today

Sexual Desire Disorders: Dysfunctional Regulation of Sexual Motivation

Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection