The Business of Data: Commercial Opportunities and Social Challenges in a World Fuelled by Data (Innovation and Technology Horizons) - Image 1

£136.81

Routledge The Business of Data: Commercial Opportunities and Social Challenges in a World Fuelled by Data (Innovation and Technology Horizons)

Name: The Business of Data: Commercial Opportunities and Social Challenges in a World Fuelled by Data (Innovation and Technology Horizons)
Brand: Routledge
Price: 136.81 GBP
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Description

This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through. Readers will gain an understanding of the historical underpinnings of the data business and why the collection and use of data has been driven by commercial needs. Readers will also gain insights into the rise of the modern data-driven technology giants, their business models and the reasons for their success. Alongside this, some of the key social issues including privacy are considered and the challenges these pose to policymakers and regulators. Finally, the impact of pervasive computing and the Internet of Things (IoT) is explored in the context of the new sources of data that are being generated. This book is useful for students and practitioners wanting to better understand the origins and drivers of the current technological revolution and the key role that data plays in innovation and business success. Review "Data driven business is the way of the future; in order to understand what the challenges and opportunities of the emerging business of data are, we have to also look at the past." ― Associate Professor Mika Westerlund, Carleton University About the Author Martin De Saulles is a Principal Lecturer at the University of Brighton, UK, teaching courses on innovation, marketing and business strategy.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138385662
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 10 July 2020
Listed Since: 03 October 2018

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Routledge The Business of Data: Commercial Opportunities and Social Challenges in a World Fuelled by Data (Innovation and Technology Horizons)

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