£125.17

Routledge Intellectual Property Branding in the Developing World: A New Approach to Non-Technological Innovations (Routledge Research in Intellectual Property)

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£136.11 £93.10 £102.48 £111.87 £121.25 £130.64 £140.02 01 May 2025 11 July 2025 21 September 2025 01 December 2025 11 February 2026

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37 days 61 days 165 days · current 24 days 0 41 83 124 165 £97-105 £105-113 £120-128 £128-136 Days at Price

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Most common range: £120-128 (165 days, 57.5%)

Price range: £97 - £136

Price levels: 4 price ranges over 287 days

Description

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
04 June 2019
Listed Since
23 January 2019

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