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Routledge Intercultural Public Relations: Realities and Reflections in Practical Contexts

Name: Intercultural Public Relations: Realities and Reflections in Practical Contexts
Brand: Routledge
Price: 200.0 GBP
Availability: InStock

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Description

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors―both scholars and practitioners―include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138189243
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 07 February 2022
Listed Since: 18 July 2018

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Routledge Intercultural Public Relations: Realities and Reflections in Practical Contexts

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Price Distribution

Price Analysis

Description

Product Specifications

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Similar Products You Might Like

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