Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars - Image 1

£40.72

Routledge Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars

Name: Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars
Brand: Routledge
Price: 35.99 GBP
Availability: InStock

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Most common price: £36 (81 days, 91.0%)

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Description

Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars―and the industry power brokers who make their fortunes―have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138064165
Category: Books > Subjects > Arts & Photography > Music > Styles > Pop
Domain: Amazon UK
Release Date: 18 January 2018
Listed Since: 09 August 2017

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Routledge Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars

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