£41.99

Routledge Postfeminist Celebrity and Motherhood: Brand Mom (Routledge Research in Cultural and Media Studies)

Name: Postfeminist Celebrity and Motherhood: Brand Mom (Routledge Research in Cultural and Media Studies)
Brand: Routledge
Price: 41.99 GBP
Availability: InStock

Television

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Description

This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the current fashion for heroic, labor intensive parenting. The cultural regime of "new momism" insists that women be expert in both affective and economic labor, producing loving families, self-brands based on emotional connections with consumers, and lucrative saleable commodities. Successfully creating all three: a self-brand, a style of motherhood, and lucrative product sales, is represented as the only path to fulfilled adult womanhood and citizenship. The book interrogates the classed and racialized privilege inherent in those success stories and looks for ways that the versions of branded motherhood represented as failures might open a space for a more inclusive emergent feminism.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367877384
Category: Books > Subjects > Arts & Photography > Television
Domain: Amazon UK
Release Date: 31 March 2020
Listed Since: 03 December 2019

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Routledge Postfeminist Celebrity and Motherhood: Brand Mom (Routledge Research in Cultural and Media Studies)

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