In Search of the Two-Handed Economist: Ideology, Methodology and Marketing in Economics (Palgrave Studies in the History of Economic Thought) - Image 1

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MACMILLAN In Search of the Two-Handed Economist: Ideology, Methodology and Marketing in Economics (Palgrave Studies in the History of Economic Thought)

Name: In Search of the Two-Handed Economist: Ideology, Methodology and Marketing in Economics (Palgrave Studies in the History of Economic Thought)
Brand: MACMILLAN
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Business & Economic History

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Description

For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline. The way in which economists face policy issues is in part driven, even if only subconsciously, by unacknowledged ideological concerns and the increasing need to sell one's theories, views and policies in a frustratingly competitive academic market. In seven carefully and provocatively granulated chapters, the volume raises possible implications of these marketing and ideological imperatives by approaching the problem from a number of surprising and irreverent directions. Though unfortunately, in its irrevocable denouement the text proves incapable of creating anything resembling a life changing experience let alone coming to any definite and irrefutable conclusions. Like life itself, economics is full of uncertainties and uncontrollable difficulties.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 1137589736
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 25 May 2016
Listed Since: 12 February 2016

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MACMILLAN In Search of the Two-Handed Economist: Ideology, Methodology and Marketing in Economics (Palgrave Studies in the History of Economic Thought)

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