Psychology, Rationality and Economic Behaviour: Challenging Standard Assumptions (International Economic Association Series) - Image 1

£84.75

MACMILLAN Psychology, Rationality and Economic Behaviour: Challenging Standard Assumptions (International Economic Association Series)

Name: Psychology, Rationality and Economic Behaviour: Challenging Standard Assumptions (International Economic Association Series)
Brand: MACMILLAN
Price: 84.75 GBP
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Description

Economics has paid little attention to the psychology of economic behaviour, leading to somewhat simplistic assumptions about human nature. The psychological aspects have typically been reduced to standard utility theory, based on a narrow conception of rationality and self-interest maximization. The contributions in this volume, some focused on analytical models and methodology, others on laboratory and field experiments, challenge these assumptions, and provide novel and complex understandings of human motivation and economic decision-making. With a pioneering introduction by the book's two editors, this volume brings together exciting contributions to a field that is rapidly growing in influence and reach.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 1403942536
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 03 August 2005
Listed Since: 27 December 2006

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MACMILLAN Psychology, Rationality and Economic Behaviour: Challenging Standard Assumptions (International Economic Association Series)

It has never been this cheap. We have no record of a lower price.

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