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£73.28

MACMILLAN Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs

Name: Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs
Brand: MACMILLAN
Price: 73.28 GBP
Availability: InStock

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About as cheap as it gets. The only time it was cheaper was 2 years ago.

£73 today · all-time low £73 (Jun 2024) · usually the usual

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Description

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges.

Product Specifications

Brand: MACMILLAN
Format: Hardcover
ASIN: 1137578092
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain: Amazon UK
Release Date: 14 May 2016
Listed Since: 28 December 2015

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MACMILLAN Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs

About as cheap as it gets. The only time it was cheaper was 2 years ago.

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