£129.86

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£130 today · previous high £130 · all-time low £114

MACMILLAN A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

Amazon

Price History & Forecast

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Last 73 days · 73 data points (no recent data)

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£129.86 £112.61 £116.38 £120.14 £123.90 £127.66 £131.43 25 July 2026 12 August 2026 30 August 2026 17 September 2026 05 October 2026
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Price Distribution

Price distribution over 73 days • 8 price levels

Days at Price
Current Price
10 days 7 days 3 days 2 days 1 day 15 days 13 days 22 days · current 0 6 11 17 22 £114 £115 £116 £119 £120 £121 £122 £130 Days at Price

Price Analysis

Most common price: £130 (22 days, 30.1%)

Price range: £114 - £130

Price levels: 8 different prices over 73 days

Description

This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
10 April 2014
Listed Since
11 December 2013

Barcode

No barcode data available

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