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£100.12

Cambridge University Press The Cambridge Handbook of Consumer Privacy

Name: The Cambridge Handbook of Consumer Privacy
Brand: Cambridge University Press
Price: 100.12 GBP
Availability: InStock

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Description

Businesses are rushing to collect personal data to fuel surging demand. Data enthusiasts claim personal information that's obtained from the commercial internet, including mobile platforms, social networks, cloud computing, and connected devices, will unlock path-breaking innovation, including advanced data security. By contrast, regulators and activists contend that corporate data practices too often disempower consumers by creating privacy harms and related problems. As the Internet of Things matures and facial recognition, predictive analytics, big data, and wearable tracking grow in power, scale, and scope, a controversial ecosystem will exacerbate the acrimony over commercial data capture and analysis. The only productive way forward is to get a grip on the key problems right now and change the conversation. That's exactly what Jules Polonetsky, Omer Tene, and Evan Selinger do. They bring together diverse views from leading academics, business leaders, and policymakers to discuss the opportunities and challenges of the new data economy.

Product Specifications

Brand: Cambridge University Press
Format: Hardcover
ASIN: 1107181100
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 02 April 2018
Listed Since: 18 November 2017

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Cambridge University Press The Cambridge Handbook of Consumer Privacy

About as cheap as it gets. The only time it was cheaper was 11 months ago.

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