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Cambridge University Press Exploring Creativity: Evaluative Practices in Innovation, Design, and the Arts

Name: Exploring Creativity: Evaluative Practices in Innovation, Design, and the Arts
Brand: Cambridge University Press
Price: 32.16 GBP
Availability: InStock

Creativity

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Description

Under the guidance of Moeran and Christensen, the authors in this volume examine evaluative practices in the creative industries by exploring the processes surrounding the conception, design, manufacture, appraisal and use of creative goods. They describe the editorial choices made by different participants in a 'creative world', as they go about conceiving, composing or designing, performing or making, selling and assessing a range of cultural products. The study draws upon ethnographically rich case studies from companies as varied as Bang and Olufsen, Hugo Boss and Lonely Planet, in order to reveal the broad range of factors guiding and inhibiting creative processes. Some of these constraints are material and technical; others are social or defined by aesthetic norms. The authors explore how these various constraints affect creative work, and how ultimately they contribute to the development of creativity.

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Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 1107033438
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Creativity
Domain: Amazon UK
Release Date: 21 March 2013
Listed Since: 11 August 2012

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Cambridge University Press Exploring Creativity: Evaluative Practices in Innovation, Design, and the Arts

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