Routledge Artificial Intelligence in African Media and Communication: Reshaping Pedagogies and Professional Practice (Routledge African Media, Culture and Communication Studies)

In recent years, Artificial Intelligence (AI) has transformed media and journalism teaching and practice, introducing efficiencies and innovations that can help streamline content creation and dissemination, albeit with inherent limitations and ethical considerations requiring careful critical examination. This book investigates AI’s impact on media landscapes within Africa, offering a range of practical case studies and strategic recommendations for practice, teaching, governance, and regulation. The book delves into how AI technologies are rapidly being integrated into African journalism, broadcasting, public relations, advertising, and media and communications education. As well as providing real-world case studies of how AI is changing content creation, distribution, and consumption in Africa, the book also critically analyses the ethical challenges posed by AI, such as misinformation, algorithmic bias, and job displacement. The book concludes by providing strategic recommendations for how educators, media professionals, and policymakers can effectively harness AI's potential. Bringing together leading researchers and practitioners, this book provides a platform for informed discussions, knowledge-sharing and innovation in African media and communication studies.