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Auerbach Publications AI-Based Data Analytics: Applications for Business Management

Name: AI-Based Data Analytics: Applications for Business Management
Brand: Auerbach Publications
Price: 93.79 GBP
Availability: InStock

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Most common price: £94 (63 days, 78.8%)

Price range: £87 - £94

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Description

This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students, practitioners, industry professionals, researchers, and academics working in the field of commerce and marketing, big data analytics, and organizational decision-making. Highlights of the book include: The role of Explainable AI in improving customer experiences in e-commerce Sentiment analysis of social media Data analytics in business intelligence Federated learning for business intelligence AI-based planning of business management An AI-based business model innovation in new technologies An analysis of social media marketing and online impulse buying behaviour AI-Based Data Analytics: Applications for Business Management has two primary focuses. The first is on analytics for decision-making and covers big data analytics for market intelligence, data analytics and consumer behavior, and the role of big data analytics in organizational decision-making. The book’s second focus is on digital marketing and includes the prediction of marketing by consumer analytics, web analytics for digital marketing, smart retailing, and leveraging web analytics for optimizing digital marketing strategies.

Key Features

Edition Number - 0001. Pages Count - 262. Binding type - Hardcover.

Product Specifications

Brand: Auerbach Publications
Format: hardcover
ASIN: 1032411767
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 29 December 2023
Listed Since: 23 June 2023

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Auerbach Publications AI-Based Data Analytics: Applications for Business Management

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Price Analysis

Description

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