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Routledge Entrepreneurial Cosplay: Creating Identity, Building Identity, Brand and Business Acumen (Routledge Studies in Media and Cultural Industries)

Name: Entrepreneurial Cosplay: Creating Identity, Building Identity, Brand and Business Acumen (Routledge Studies in Media and Cultural Industries)
Brand: Routledge
Price: 151.26 GBP
Availability: InStock

Fashion

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Price distribution over 61 days • 4 price levels

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Most common price: £130 (27 days, 44.3%)

Price range: £128 - £151

Price levels: 4 different prices over 61 days

Description

Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success. Centered around the concept of entrepreneurship and the newly emerging concept of intrapreneurship – using entrepreneurial principles to enhance or further an existing concept, organization or product – the book showcases the ways in which cosplayers create new ideas, new ways of working and new ways of doing things, exploiting their knowledge to create new opportunities. By analyzing the numerous motivations driving cosplay behavior (self-expression, external recognition and financial gain), this volume provides a unique view of current cosplay practice and its relationship to economic activity. Offering important insight into this emerging area, this book will be of interest to scholars seeking to learn how entrepreneurial and economic models may be used to understand the emerging field of cosplay studies, as well as students and scholars working in the fields of Entrepreneurship, Business, Fan Studies, Visual Art Studies and Gender Studies.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032217588
Category: Books > Subjects > Arts & Photography > Fashion
Domain: Amazon UK
Release Date: 01 June 2023
Listed Since: 01 December 2022

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Routledge Entrepreneurial Cosplay: Creating Identity, Building Identity, Brand and Business Acumen (Routledge Studies in Media and Cultural Industries)

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Routledge Entrepreneurial Cosplay: Creating Identity, Building Identity, Brand and Business Acumen (Routledge Studies in Media and Cultural Industries)

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