£159.60

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£160 today · previous high £160 · all-time low £147

Routledge An Introduction to Film and TV Production: From Concept to Market

Amazon

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£159.60 £146.02 £148.98 £151.94 £154.91 £157.87 £160.83 25 July 2026 15 August 2026 05 September 2026 26 September 2026 17 October 2026
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Most common price: £160 (17 days, 70.8%)

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Price levels: 2 different prices over 24 days

Description

This streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to marketing the final product. Readers will learn what it takes to create a concept, develop it, and then market and sell it. Chapters discuss pitching, producing, marketing visionary concepts, financing, and distributing content. Focused on traditional and non-traditional platforms including social media, websites, and online advertising, this book explores currently evolving media platforms, ideas, and practices and provides examples of how to navigate these unique creative processes. Interviews with business executives offer insider tips and tricks to creating a marketable project. In this book, you will learn how to: Distinguish between a "great idea" and a "marketable idea." Condense your concept into an effective "elevator pitch." Build a basic business plan. Create a marketing strategy, be it traditional, digital, or both. Establish a personal brand and portfolio that will grab the right attention. This book will be of great help to the student, independent filmmaker, and content creator looking to understand the process of getting their work produced, distributed, and marketed.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 July 2022
Listed Since
23 December 2021

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