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MMC International Publishing 2013 U.S. Rx Company Planning Overview: Industry Trends To 2020

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Description

The Accountable Care Plan is becoming a reality. Pharmaceuticals is an industry undergoing redefinition and revitalization. Five technologies and a myriad of innovations are converging to enable the creation and development of new and/or improved products. Legislation is fostering innovations and is speeding industry change. Changes in one healthcare industry sector affect the other interrelated healthcare stakeholders. The 2012 to 2020 period will be typified by healthcare industry discontinuities, innovation and change. What worked in the past will not work in the future. Pharmaceutical industry norms in 2020 will be radically different than they were at the end of 2011. The “2013 U.S. Rx Company Planning Overview” provides insights into how the transformation of the respective United States healthcare industry stakeholders will redefine how drugs are identified, developed, reimbursed, launched, marketed, prescribed, dispensed, and taken by patients. The report is designed to assist managers in the preparation of their annual long-term strategic and marketing plans.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 June 2012
Listed Since
13 July 2012

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