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Intelligent Marketing for Employment Lawyers: How to Boost Your Profits in a Recession

Law

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Description

All solicitors are competing for work in a market where clients are more conscious of spend, and competitors from ABSs & large independent consultancies encroach into the market. In Intelligent Marketing for Employment Lawyers you will discover how the internet can revolutionise the way you do business and generate new clients, as well as increasing fees and obtaining more work from existing clients. With ACTION points throughout putting theory into practice, Intelligent Marketing for Employment Lawyers will show you The key to accurately refining your market and defining your message The secrets of writing copy people will read and respond to The truth about what the media really wants – and how to deliver it The smart way to advertise in the 21st century The knack of successful networking – online and face-to-facePLUS invaluable marketing and business insight from eight high-profile employment law firms such as Lewis Silkin and Fox Lawyers – including a leading employment practice from the US. Contents include: clients, referrals and testimonials identifying your ideal clients copywriting skills how to get free publicity networking skills making your website work getting your website seen email marketing seminars and webinars direct mail PLUS a 75 page resources sectionThis book was written and first published in 2009.

Product Specifications

Format: paperback
ASIN: 0955388619
Category: Books > Subjects > Business, Finance & Law > Law
Domain: Amazon UK
Release Date: 01 September 2009
Listed Since: 30 January 2009

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Intelligent Marketing for Employment Lawyers: How to Boost Your Profits in a Recession

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