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£65.71

Praeger New Dimensions in Marketing/Quality-of-Life Research

Name: New Dimensions in Marketing/Quality-of-Life Research
Brand: Praeger
Price: 65.71 GBP
Availability: InStock

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Description

A collection of carefully edited papers selected for their range and diversity of topics, New Dimensions in Marketing/Quality-of-Life Research picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries. The result is a cogent overview of how this emerging marketing concept is guiding the way goods and services are sold, and its impact on policy-makers. A wide-ranging discussion and information resource for teachers, students, and marketing practitioners.

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Used Book in Good Condition

Product Specifications

Brand: Praeger
Format: hardcover
ASIN: 0899308864
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 19 May 1995
Listed Since: 15 December 2006

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Praeger New Dimensions in Marketing/Quality-of-Life Research

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