Greek Whisky: The Localization of a Global Commodity: 1 (Food, Nutrition, and Culture, 1) - Image 1

£81.17

Berghahn Books Greek Whisky: The Localization of a Global Commodity: 1 (Food, Nutrition, and Culture, 1)

Name: Greek Whisky: The Localization of a Global Commodity: 1 (Food, Nutrition, and Culture, 1)
Brand: Berghahn Books
Price: 81.17 GBP
Availability: InStock

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Description

In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of "Greekness," national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style, and an antidomestic masculine mentality.

Product Specifications

Brand: Berghahn Books
Format: library
ASIN: 0857458779
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Anthropology > Customs & Folklore > Customs
Domain: Amazon UK
Release Date: 01 April 2013
Listed Since: 14 October 2012

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Berghahn Books Greek Whisky: The Localization of a Global Commodity: 1 (Food, Nutrition, and Culture, 1)

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