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£68.99

Academic Press Whisky: Technology, Production and Marketing

Name: Whisky: Technology, Production and Marketing
Brand: Academic Press
Price: 68.99 GBP
Availability: InStock

40910019

Microbiology

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Description

Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production, from the processing of raw materials to the fermentation, distillation, maturation, blending, production of co-products, and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to market in such a comprehensive manner and with such a high level of technical detail. * Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner* Includes a chapter on marketing and selling whisky* Foreword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd.

Product Specifications

Brand: Academic Press
Model: 40910019
Format: hardcover
ASIN: 0124017355
Category: Books > Subjects > Science, Nature & Maths > Biological Sciences > Microbiology
Domain: Amazon UK
Release Date: 12 August 2014
Listed Since: 03 April 2014

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Academic Press Whisky: Technology, Production and Marketing

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

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Description

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