£65.33

Taylor & Francis Marketing Green Buildings: Guide for Engineering, Construction and Architecture

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£130.00 £51.92 £68.96 £85.99 £103.03 £120.06 £137.10 10 June 2024 15 November 2024 22 April 2025 27 September 2025 04 March 2026

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286 days · current 320 days 11 days 16 days 0 80 160 240 320 £59-73 £73-87 £87-102 £116-130 Days at Price

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Most common range: £73-87 (320 days, 50.6%)

Price range: £59 - £130

Price levels: 4 price ranges over 633 days

Description

Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
05 April 2006
Listed Since
05 February 2007

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