Cengage Learning Exploring Journalism and the Media

Product Description Introduce your students to the exciting world of journalism using the hands-on, relevant approach of EXPLORING JOURNALISM AND THE MEDIA, 2e. The instructional model presents timeless concepts and applications that will prepare students for scholastic journalism, as well as lay the ground work for future classes, jobs, and careers. Author Lorrie Lynch's experience as a USA Today journalist gives a unique perspective absent from most other journalism textbooks. Profiles of real journalists, authentic student writings from scholastic publications, 21st Century Career Skills, and discussion on legal issues and editorial ethics will help students connect to the curriculum. EXPLORING JOURNALISM AND THE MEDIA, 2e will not only introduce students to the many different journalism career opportunities, but will also help them perform better in the classroom by providing academic connections, grammar tips, critical thinking activities, and writing activities. Review 1. History, Law, and Ethics. 2. The Journalist in the New Century. 3. Reporting. 4. Writing to Communicate. 5. Collaborate on Content. 6. Interviewing. 7. Handling Quotations. 8. Writing Features. 9. Editorials, Columns, and Reviews. 10. Writing Sports Stories. 11. Writing for Television and Radio. 12. Creating Online Content. 13. In Depth Reporting. 14. Photojournalism. 15. Design. 16. Writing for Public Relations and Advertising. 17. Yearbook Publications. About the Author Lorrie Lynch is a news, feature and contemporary culture writer and editor with more than two decades of experience in the print and Web journalism worlds. Lynch is a channel editor at AARP.org, the website of the membership association for those 50-plus. Working in multi-media, she oversees all food and entertainment coverage on the website as well as develops special projects for the organization. Before her work at AARP, Lynch was at USA TODAY and its Sunday magazine USA WEEKEND, carried in 700 newspapers. She was on USA TODAY's founding staff and worked as a reporter, San Francisco Bureau Chief and People editor. At USA WEEKEND, she was a senior editor, celebrity columnist and blogger. Lynch also worked in news at papers in California and Michigan, where she won several writing awards. She teaches writing for communication in the School of Communication at American University and is a communications consultant in Washington, D.C., where she lives with her husband, a USA TODAY editor. Lynch earned her B.A. in Journalism at Central Michigan University. In November 2007 she was inducted into CMU's Journalism Hall of Fame.