£61.95

ALA Editions Using Digital Analytics for Smart Assessment

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Last 608 days • 608 data points (No recent data available)

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£77.61 £55.36 £60.21 £65.07 £69.92 £74.78 £79.63 07 July 2024 05 December 2024 06 May 2025 05 October 2025 06 March 2026

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24 days 13 days 514 days · current 4 days 7 days 38 days 8 days 0 129 257 386 514 £57 £61 £62 £65 £67 £68 £78 Days at Price

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Most common price: £62 (514 days, 84.5%)

Price range: £57 - £78

Price levels: 7 different prices over 608 days

Description

Tracking the library user's journey is no simple task in the digital world; users can often navigate through a series of different websites, including library websites, discovery tools, link resolvers, and more just to view a single journal article. Your library collects massive amounts of data related to this journey―probably more than you realize, and almost certainly more than you analyze. Too often library analytic programs simplify data into basic units of measurements that miss useful insights. Here, data expert Farney shows you how to maximize your efforts: you’ll learn how to improve your data collection, clean your data, and combine different data sources. Teaching you how to identify and analyze areas that fit your library’s priorities, this book covers case studies of library projects with digital analytics; ways to use email campaign data from MailChimp or ConstantContact; how to measure click-through rates from unavailable items in the catalog to the ILL module; getting data from search tools such as library catalogs, journal search portals, link resolvers, and digital repositories; using COUNTER compliant data from your electronic resources; techniques for using Google Tag Manager for custom metrics and dimensions; descriptions of analytics tools ranging from library analytics tools like Springshare’s LibInsights and Orangeboy’s Savannah to more focused web analytics tools like Google Analytics, Piwik, and Woopra; and data visualization tools like Tableau or Google Data Studio. Focusing on digital analytics principles and concepts, this book walks you through the many tools available, including step-by-step examples for typical library needs.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
28 February 2018
Listed Since
03 October 2017

Barcode

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