Neutral Accent: How Language, Labor, and Life Become Global - Image 1

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Duke University Press Neutral Accent: How Language, Labor, and Life Become Global

Name: Neutral Accent: How Language, Labor, and Life Become Global
Brand: Duke University Press
Price: 81.0 GBP
Availability: InStock

Landscape

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In Neutral Accent, A. Aneesh employs India's call centers as useful sites for studying global change. The horizon of global economic shift, the consequences of global integration, and the ways in which call center work "neutralizes" racial, ethnic, and national identities become visible from the confines of their cubicles. In his interviews with call service workers and in his own work in a call center in the high tech metropolis of Gurgoan, India, Aneesh observed the difficulties these workers face in bridging cultures, laws, and economies: having to speak in an accent that does not betray their ethnicity, location, or social background; learning foreign social norms; and working graveyard shifts to accommodate international customers. Call center work is cast as independent of place, space, and time, and its neutrality—which Aneesh defines as indifference to difference—has become normal business practice in a global economy. The work of call center employees in the globally integrated marketplace comes at a cost, however, as they become disconnected from the local interactions and personal relationships that make their lives anything but neutral.

Product Specifications

Brand: Duke University Press
Format: hardcover
ASIN: 0822358468
Category: Books > Subjects > Arts & Photography > Architecture > Landscape
Domain: Amazon UK
Release Date: 15 May 2015
Listed Since: 08 August 2014

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Duke University Press Neutral Accent: How Language, Labor, and Life Become Global

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