The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market - Image 1

£123.76

CRC Press The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market

Name: The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market
Brand: CRC Press
Price: 127.62 GBP
Availability: InStock

Balanced Scorecard

Price History & Forecast

Last 46 days • 46 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 46 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £117 (22 days, 47.8%)

Price range: £117 - £128

Price levels: 3 different prices over 46 days

Description

Product Description The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more). The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics. About the Author Jean-Francois Denault is a Canadian consultant specializing in marketing projects and competitive intelligence. His past clients include advertising agencies, marketing research firms, government agencies and private companies. He has global experience with projects in Europe, Asia, Middle East and North America. Mr. Denault specializes with companies in Life Sciences (biotechnology, pharmaceuticals, medical devices, nutraceuticals and healthcare). He has worked with over 25 life science startups since starting his consulting business in 2003, as well as a number of large corporations, government agencies and life science associations. He holds an executive MBA (specialization in life science), and a graduate degree in communication. He has also completed degrees include a graduate degree in consulting management, a bachelor degree in international commerce, a certificate in financial analysis and an undergraduate degree in East Asian studies.

Product Specifications

Brand: CRC Press
Format: Hardcover
ASIN: 0815376901
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 21 June 2018
Listed Since: 06 December 2017

Barcode

No barcode data available

CRC Press The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market

The Handbook for Market Research for Life Sciences Companies: Finding the Answers You Need to Understand Your Market

World Scientific Strategic Marketing Specialty Pharmaceuticals Book

Mastering Strategic Marketing For Specialty Pharmaceuticals: A Hands-on Guide

Handbook of Marketing Strategy (Research Handbooks in Business and Management series)

Rx Marketer's Reference Guide: 2nd Edition

Marketing Research: Fundamentals, Process, and Implications (Business Issues, Competition and Entrepreneurship)

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management - The Framework, 10th Edition

Handbook of Research in International Marketing, Second Edition (Research Handbooks in Business and Management series)

Praxishandbuch B2B-Marketing: Neueste Konzepte, Strategien und Technologien sowie praxiserprobte Vorgehensmodelle – mit 14 Fallstudien

Handbook of Marketing

Innovation in Marketing

Marketing Public Health: Strategies to Promote Social Change

Multiregional Clinical Trials for Simultaneous Global New Drug Development (Chapman & Hall/CRC Biostatistics Series)

Routledge Professional Services Marketing: Strategy and Tactics

Health Service Marketing Management in Africa

Marketing IT Products and Services

Strategic Marketing Management - Theory and Practice

Routledge Marketing Methods to Improve Company Strategy

Handbook of Entrepreneurship and Marketing

Handbook of Research on Family Business, Second Edition (Research Handbooks in Business and Management series)

Routledge Creating Value with Data Analytics in Marketing Book