The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market - Image 1

£123.76

CRC Press The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market

Name: The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market
Brand: CRC Press
Price: 123.76 GBP
Availability: InStock

Balanced Scorecard

It has never been this cheap. We have no record of a lower price.

£124 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 1 days • 1 data points (No recent data available)

Historical

Generating forecast...

Not enough data points to display chart (need at least 2 points)

Price Distribution

Price distribution over 1 days • 1 price levels

Days at Price

Price Analysis

Most common price: £124 (1 days, 100.0%)

Price range: £124 - £124

Price levels: 1 different prices over 1 days

Description

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more). The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics. About the Author Jean-Francois Denault is a Canadian consultant specializing in marketing projects and competitive intelligence. His past clients include advertising agencies, marketing research firms, government agencies and private companies. He has global experience with projects in Europe, Asia, Middle East and North America. Mr. Denault specializes with companies in Life Sciences (biotechnology, pharmaceuticals, medical devices, nutraceuticals and healthcare). He has worked with over 25 life science startups since starting his consulting business in 2003, as well as a number of large corporations, government agencies and life science associations. He holds an executive MBA (specialization in life science), and a graduate degree in communication. He has also completed degrees include a graduate degree in consulting management, a bachelor degree in international commerce, a certificate in financial analysis and an undergraduate degree in East Asian studies.

Product Specifications

Brand: CRC Press
Format: Hardcover
ASIN: 0815376901
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 21 June 2018
Listed Since: 06 December 2017

Barcode

No barcode data available

CRC Press The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Innovation, Commercialization, and Start-Ups in Life Sciences

Mastering Strategic Marketing For Specialty Pharmaceuticals: A Hands-on Guide

Principles of Biomedical Sciences and Industry: Translating Ideas into Treatments

A Biotech Manager's Handbook: A Practical Guide (Woodhead Publishing Series in Biomedicine)

The Thriving Biopharma Business: How to Unlock Value and Drive Success in Biotech and Pharma

Intellectual Property and Health Technologies: Balancing Innovation and the Public's Health

The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market

Pharmaceutical Dosage Forms - Parenteral Medications: Volume 3: Regulations, Validation and the Future

Regulatory Protection in the Pharmaceutical and Life Science Industries: Challenges, Opportunities and Ongoing Reform (Elgar Monographs in Intellectual Property Law)

Economics of the Pharmaceutical and Medical Device Industry: Supply Chain, Trade and Innovation (Routledge Studies in the Economics of Innovation)

The 2023 Report on Electronic Trial Master File (eTMF) Systems: World Market Segmentation by City

Springer Idea to Product: The Process (Serono Symposia USA)

Exploring Central and Eastern Europe’s Biotechnology Landscape: 9 (The International Library of Ethics, Law and Technology, 9)

The 2023-2028 Outlook for Antidepressant and Anti-Anxiety Drugs in Japan

Springer Idea to Product: The Process (Serono Symposia USA)

Darwin's Medicine: How Business Models in the Life Sciences Industry are Evolving

The 2023-2028 Outlook for Antidepressant and Anti-Anxiety Drugs in India

Artificial Intelligence in Drug Development: Patenting and Regulatory Aspects (Frontiers of Artificial Intelligence, Ethics and Multidisciplinary Applications)

Managing the Drug Discovery Process: Insights and advice for students, educators, and practitioners

Personalized Medicine in Healthcare Systems: Legal, Medical and Economic Implications: 5 (Europeanization and Globalization, 5)

Introduction to Biotech Entrepreneurship: From Idea to Business: A European Perspective

Pharmaceutical Science to Improve the Human Condition: Prix Galien 2010, Volume 1222: 77 (Annals of the New York Academy of Sciences)

The 2027-2032 World Outlook for Biotechnology and Pharmaceutical Consulting Services

The 2023-2028 Outlook for Antidepressant and Anti-Anxiety Drugs for US Zip Codes