£136.83

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£137 today · previous high £137 · all-time low £125

CRC Press The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market

Amazon

Price History & Forecast

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Last 63 days · 63 data points (no recent data)

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£136.83 £123.84 £126.67 £129.51 £132.34 £135.18 £138.01 25 July 2026 09 August 2026 25 August 2026 09 September 2026 25 September 2026
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Price Distribution

Price distribution over 63 days • 3 price levels

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Current Price
31 days 1 day 31 days · current 0 8 16 23 31 £125 £127 £137 Days at Price

Price Analysis

Most common price: £125 (31 days, 49.2%)

Price range: £125 - £137

Price levels: 3 different prices over 63 days

Description

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more). The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 June 2018
Listed Since
06 December 2017

Barcode

No barcode data available

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