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Routledge Responding To the Screen: Reception and Reaction Processes (Routledge Communication Series)

Name: Responding To the Screen: Reception and Reaction Processes (Routledge Communication Series)
Brand: Routledge
Price: 60.21 GBP
Availability: InStock

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Description

This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0805810447
Category: Books > Subjects > Comics & Graphic Novels > Genre > Horror
Domain: Amazon UK
Release Date: 01 April 1991
Listed Since: 12 February 2007

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Routledge Responding To the Screen: Reception and Reaction Processes (Routledge Communication Series)

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