Psychology in Economics and Business: An Introduction to Economic Psychology - Image 1

£73.99

Springer Psychology in Economics and Business: An Introduction to Economic Psychology

Name: Psychology in Economics and Business: An Introduction to Economic Psychology
Brand: Springer
Price: 73.99 GBP
Availability: InStock

Econometrics

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Description

Psychology in Economics and Business is the first textbook in economic psychology that is targeted at students of economics and business administration. It describes the experiments and explains the psychological background associated with the topics. The book presents the state of the art in behavioral economics and economic psychology and their applications to economics and business. The first part organizes economic psychological themes within a common paradigm. The applications belong to a great variety of fields in economic psychology, including entrepreneurial behavior, perceptions of price, risk, inflation and economic activities, economic socialization, demand theory, attitudes and brand images, decision making and heuristics, economic expectations, well-being, poverty and consumer satisfaction. The second part deals with information processing in a wider sense. The psychological principles of consistency and attribution are dealt with and recent developments in rationality and choice under uncertainty are considered. A chapter on game theory focuses on psychological factors in several social dilemmas. Strategies and tactics in human interaction are dealt with in a chapter on negotiation behavior. The chapter on economic psychological methods deals with the acquisition of knowledge from the observation of economic behavior in reality and in experimental settings.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 0792341082
Category: Books > Subjects > Business, Finance & Law > Economics > Econometrics
Domain: Amazon UK
Publication Date: 30 September 1996
Listed Since: 22 January 2007

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Springer Psychology in Economics and Business: An Introduction to Economic Psychology

Same price for 40 weeks. Today is much like next week.

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