Pharmaceutical Marketing in the 21st Century (Journal of Pharmaceutical Marketing & Management , Vol 10, No 2-3-4) - Image 1

£79.60

CRC Press Pharmaceutical Marketing in the 21st Century (Journal of Pharmaceutical Marketing & Management , Vol 10, No 2-3-4)

Name: Pharmaceutical Marketing in the 21st Century (Journal of Pharmaceutical Marketing & Management , Vol 10, No 2-3-4)
Brand: CRC Press
Price: 79.6 GBP
Availability: InStock

Management

This is the most expensive it has ever been. Walk away.

£80 today · previous high £80 · all-time low £62

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 630 days • 630 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 630 days • 7 price levels

Days at Price

Current Price

Price Analysis

Most common price: £75 (247 days, 39.2%)

Price range: £62 - £79

Price levels: 7 different prices over 630 days

Description

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Ideal for product managers, planners, and strategists, this book puts the past twenty years of pharmacy into perspective and uses it as a basis for predicting the next twenty years. Internationally relevant, this book is now available in Japanese!Distinguished contributors provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the 21st century. Utilizing their experience and expertise, they provide pharmaceutical professionals with guidelines for marketing in the coming years. Readers gain insight into what the future may hold in these areas: pricing, product development, distribution, promotion, retailing, market research, and other areas. Experts who make professional speculations in Pharmaceutical Marketing in the 21st Century include these among others: William R. Mattson, Jr. (President, The Mattson Jack Group, St. Louis) and Evan G. Dick (Vice President and General Manager, MedStrategy Management Reports, St. Louis). They compare pharmaceutical marketing of 20 years ago with that of today and use the comparison as a basis for making projections 20 years into the future. David W. Newton (Albany College of Pharmacy). He predicts an increased importance and possible necessity of the pharmacist's role in direct/indirect patient care services. Jerome A. Reinstein (industry consultant and Director-General, World Federation of Proprietary Medicine Manufacturers, London). He explores the increasing number of prescription drugs becoming available over the counter. Pharmaceutical marketers and benefits managers, regulatory officials, drug product managers, advertising agency executives, and politicians will find Pharmaceutical Marketing in the 21st Century a must read as they work today in preparation for the future of pharmaceutical care and marketing.

Product Specifications

Brand: CRC Press
Format: Paperback
ASIN: 0789002078
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 18 February 1997
Listed Since: 15 February 2007

Barcode

No barcode data available

CRC Press Pharmaceutical Marketing in the 21st Century (Journal of Pharmaceutical Marketing & Management , Vol 10, No 2-3-4)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Government, Big Pharma, and The People: A Century of Dis-Ease

Pharmacy Practice for Technicians Instructor Guide with ExamView

POD- PHARMACUETICAL MARKETING: .

Global Issues in Pharmaceutical Marketing

Pharmacy Law Desk Reference

Pharmacy Law Desk Reference

Pharmaceutical Care: INSIGHTS from COMMUNITY PHARMACISTS: 15 (Pharmacy Education Series)

The Pharmaceutical Industry: A Guide to Historical Records (Studies in British Business Archives)

PTCB Exam Simplified: Pharmacy Technician Certification Exam Study Guide

Pharmacy Education: What it Means in Learning and Teaching

Information Technology in Pharmacy: An Integrated Approach (Health Informatics)

Canadian Pharmacy Exams: Pharmacist Evaluating Exam Practice Volume 1 2021

Canadian Pharmacy Exams: Pharmacist Evaluating Exam Practice Volume 2 2021

Industrial Pharmacy: A Comprehensive Approach

A Guide to Online Pharmacy Education: Teaching Strategies and Assessment Methods

Canadian Pharmacy Exams - Pharmacist OSCE Workbook 3rd Edition 2019

2013 U.S. Rx Company Planning Overview: Industry Trends To 2020

Clinical Skills for Pharmacists: A Patient-Focused Approach, 3e (Tietze, Clinical Skills for Pharmacists)

Pharmacy Practice Research Case Studies

Pharmacy Practice in Developing Countries: Achievements and Challenges

Manual for Pharmacy Technicians

Dispensing Pharmacy: A Practical Manual

Clinical Pharmacy and Pharmaceutical Science

World Pharmaceutical Industry