The Politics of Authenticity in Presidential Campaigns, 1976-2008 - Image 1

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McFarland The Politics of Authenticity in Presidential Campaigns, 1976-2008

Name: The Politics of Authenticity in Presidential Campaigns, 1976-2008
Brand: McFarland
Price: 23.02 GBP
Availability: InStock

Political

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Description

"Authenticity," the dominant cultural value of the baby boom generation, became central to presidential campaigns in the late 20th century. Beginning in 1976, Americans elected six presidents whose campaigns represented evolving standards of authenticity. Interacting with the media and their publics, these successful presidential candidates structured their campaigns around projecting "authentic" images and connecting with voters as "one of us." In the process, they rewrote the political playbook, redefined "presidentiality," and changed the terms of the national political discourse. This book is predicated on the assumption that it is worth knowing why.

Product Specifications

Brand: McFarland
Format: paperback
ASIN: 078646996X
Category: Books > Subjects > Biography > Political
Domain: Amazon UK
Release Date: 15 May 2012
Listed Since: 20 December 2011

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McFarland The Politics of Authenticity in Presidential Campaigns, 1976-2008

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