Donald Trump and the Branding of the American Presidency: The President of Segments - Image 1

£38.63

Palgrave Pivot Donald Trump and the Branding of the American Presidency: The President of Segments

Name: Donald Trump and the Branding of the American Presidency: The President of Segments
Brand: Palgrave Pivot
Price: 38.63 GBP
Availability: InStock

Political Leaders & Leadership

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Description

This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.

Product Specifications

Brand: Palgrave Pivot
Format: paperback
ASIN: 3030304981
Category: Books > Subjects > Biography > Political > Political Leaders & Leadership
Domain: Amazon UK
Release Date: 31 October 2023
Listed Since: 05 October 2023

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Palgrave Pivot Donald Trump and the Branding of the American Presidency: The President of Segments

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