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Routledge Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

Name: Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues
Brand: Routledge
Price: 180.0 GBP
Availability: InStock

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Description

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies. About the Author P. M. Rao is a Professor of Marketing and International Business at the College of Management, Long Island University- Post Campus, USA. Joseph A. Klein is an attorney with a Harvard Law School degree, who specializes in information technology law, commercial contracts, and antitrust law.

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Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0765617978
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 08 February 2013
Listed Since: 12 October 2012

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Routledge Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

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