Kogan Page Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your Business

About the Author Nick Liddell is a brand strategist with over 20 years' experience. He works with organizations of all sizes to grow their brands through clear and compelling strategy. His clients include some of the world's brightest and best - from Prada and The V&A to McLaren, Wimbledon and Twinings. He's a member of the UK Superbrands Council, a frequent event speaker and a regular contributor to marketing, brand and business publications. Richard Buchanan is Managing Director and one of the founding partners behind the award-winning brand consultancy The Clearing. With over twenty years experience Buchanan has helped both start-up and iconic international brands discover their 'Clear Defendable Territory.' From McLaren and Fitness First to Wimbledon and Ocado - Richard specialises in connecting businesses and brands with their customer. And as a straight-talking Mancunian with a passion for design and innovation, he regularly comments, writes and speaks about marketing, branding and design. Over the past eight years, Buchanan and The Clearing have won more than thirty industry awards - including D&AD, DBA Design Effectiveness and The Drum's Brand Consultancy of the Year. Product Description Who is McLaren's greatest nemesis? What disappoints Ocado about their competitors? What wakes Google up at 4am? Why does Wimbledon sweat the small stuff? Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today. The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges. Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective. It's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.