Edinburgh University Press Power Play: Sport, the Media and Popular Culture

Praise for the first edition: 'An excellent book that tries to come to grips with the ever-increasing role of sport in the media as a particular phenomenon of 20th-century popular culture.' European Journal of Communication (2000) 'Excellent, well written and informative! of interest and use to a wider constituency.' Times Higher Education Supplement (May 2000) Since its first publication in 2000 Power Play has become a key text in the burgeoning study of media sport. Charting the development of the relationship between sport and the media, the book examines the way in which the media has increasingly come to dominate how sport is played, organized, represented and thought about in society. This fully revised and updated edition reviews recent developments in the interdisciplinary field of media sport studies. It also provides new analysis of the global sports media marketplace taking into consideration the rapid changes in the media coverage of sport brought by the internet and new digital media platforms.Written by two experienced and internationally renowned researchers in the field, the book provides an important revision of our understanding of media sport in the 21st century. From the Back Cover Power Play Sport, the Media and Popular Culture Second Edition Raymond Boyle and Richard Haynes Reviews of the first edition: 'An excellent book...the chapter on the history of the media is a treat.' European Journal of Communication 'Excellent, well written and informative...of interest and use to a wider constituency' Times Higher Education Supplement 'Chapters include interesting material on sports journalism...the ways race and gender are important factors in understanding sports media and national identity in relation to sports media.' Media History The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture. Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption. For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport. Covers the following topics: the history of media in sport television, sport and sponsorship why sport matters to television sports stars sports journalism fans and the audience sport in the digital media economy Raymond Boyle is a Senior Lecturer at the Centre for Cultural Policy Research at the University of Glasgow. Richard Haynes is a Senior Lecturer and Director of Stirling Media Research Institute at the Univ About the Author Raymond Boyle is a Senior Lecturer at the Centre for Culture Policy Research at the University of Glasgow. He is author of Sports Journalism: Context and Issues (2006) and co-author with Richard Haynes of Football in the New Media Age (2004) and with Neil Blain and Hugh O'Donnell of Sport and National Identity in the European Media (1993). He has published widely on sport, media and journalism and sits on the editorial Board of the journal Media, Culture and Society. Richard Haynes is a Senior Lecturer and Director of Stirling Media Research Institute, university of Stirling. He is author of Media Rights and Intellectual Property (2005) and co-author with Raymond Boyle of Football in the New Media Age (2004) and The Football Imagination: Th