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Rowman & Littlefield Publishers The Evolution of Media

Amazon

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Description
A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.

Product Specifications
Brand
Rowman & Littlefield Publishers
Format
hardcover
ASIN
0742554813
Category
Books > Subjects > Language Study & Reference
Domain
Amazon UK
Release Date
28 November 2006
Listed Since
04 October 2006

Barcode

No barcode data available

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