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Lexington Books Utopian Images and Narratives in Advertising: Dreams For Sale

Name: Utopian Images and Narratives in Advertising: Dreams For Sale
Brand: Lexington Books
Price: 49.1 GBP
Availability: InStock

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Description

The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers' desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.

Product Specifications

Brand: Lexington Books
Format: paperback
ASIN: 0739198327
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 09 June 2014
Listed Since: 04 April 2014

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Lexington Books Utopian Images and Narratives in Advertising: Dreams For Sale

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