Routledge Sport, Media, Culture: Global and Local Dimensions (Sport in the Global Society)

Product Description An examination of the central features of the sport-media phenomenon, focusing on Europe and the USA. The book analyses such issues as new media technology; gender, ethnicity and local dimensions of collective identity; women in American basketball advertising; and cult football radio in Scotland. Review 'there is much in this collection of essays that will appeal to those whose interest in sport goes beyond the tabloid fix of football transfers and racing tips' - The Times