£111.94

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£112 today · usual range £105–£152 · best ever £105

Routledge Gower Handbook of Internal Communication

Amazon

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£152.00 £99.89 £111.26 £122.63 £134.00 £145.37 £156.74 25 July 2026 12 August 2026 31 August 2026 19 September 2026 08 October 2026
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Price range: £105 - £152

Price levels: 3 different prices over 76 days

Description

A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce you to creating IC strategies and to carrying out research and measurement.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 July 2009
Listed Since
17 April 2009

Barcode

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