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£56.04

Routledge How to Market Design Consultancy Services: Finding, Winning, Keeping and Developing Clients

Name: How to Market Design Consultancy Services: Finding, Winning, Keeping and Developing Clients
Brand: Routledge
Price: 56.04 GBP
Availability: InStock

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Description

The fast-paced nature of the design business means that you probably spend most of your time, energy and resources looking after your clients' needs, not your own. In our current, increasingly competitive marketplace where supply far outstrips demand, no design business will survive for long - let alone grow and develop - without a really effective marketing programme. It is no longer enough for you to provide a good product and simply hope for the best. Potential clients need to know exactly what you can do for them and what makes you different from your competitors. Existing clients need to know exactly why they should develop and continue their business with you. Quite simply, you need to convince design buyers that you are unequivocally the right consultancy for them, time and time again. This second, fully revised and updated, edition of Shan Preddy's popular book will help you to improve your marketing skills, no matter how large or small your design company, or which of the many disciplines you specialise in. Packed full of accessible, practical advice and information, this book is indispensable for all design consultancies.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0566085941
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial
Domain: Amazon UK
Release Date: 28 April 2004
Listed Since: 05 February 2007

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Routledge How to Market Design Consultancy Services: Finding, Winning, Keeping and Developing Clients

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