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Cambridge University Press Purposive Diversification and Economic Performance

Name: Purposive Diversification and Economic Performance
Brand: Cambridge University Press
Price: 59.59 GBP
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Economic Policy & Development

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Description

This book examines product-line diversification in large manufacturing firms. It introduces and applies a methodology that discerns groups of manufacturing industries related by complementarities in production, marketing, distribution, and research and development (R&D) activities. Manufacturing firms intentionally vary production to exploit these complementarities, and Professor Scott uses evidence from US manufacturing to explore hypotheses about such purposive diversification and ensuing economic performance, including product diversification's effects on both static efficiency and the optimality of R&D investment. The study offers insights into the policy debate about cooperation versus competition among firms: will industrial performance be better if leading firms cooperate on research, production, and marketing? Professor Scott shows that the answers depend on circumstances that vary with different industrial environments. His analysis offers insights about business strategy and public policy toward business combinations in conglomerate, vertical, and horizontal mergers and in cooperative R&D ventures.

Product Specifications

Brand: Cambridge University Press
Format: Hardcover
ASIN: 0521430151
Category: Books > Subjects > Business, Finance & Law > Economics > Economic Policy & Development
Domain: Amazon UK
Release Date: 25 June 1993
Listed Since: 04 January 2007

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Cambridge University Press Purposive Diversification and Economic Performance

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