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University of California Press Regulating Style: Intellectual Property Law and the Business of Fashion in Guatemala

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£80.00 £51.02 £57.34 £63.66 £69.99 £76.31 £82.64 23 May 2024 28 October 2024 05 April 2025 10 September 2025 16 February 2026

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Description

Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand “piracy.” In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
11 October 2016
Listed Since
26 April 2016

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