Wiley Europe Incorporated: The New Challenge

Review "Europe Incorporated: The New Challenge offers fresh, clear insights into where Europe is heading and what to do about it. Anyone with an interest in the Europe of tomorrow will profit from reading these pages." -- George Fisher, Chairman and CEO, Kodak"Gianni Montezemolo has produced an outstanding book on the strategic implications of the emergence of greater Europe for global companies. Based on his many years of experience as a senior executive of major international companies, Montezemolo makes a convincing case as to why greater Europe is destined to be the next economic super power. His hand-on experience makes him uniquely qualified, not only about the need for developing a strategic vision for Europe, but also about the key managerial issues facing companies operating in greater Europe. This book is a "must read" for the CEOs of major corporations throughout the world." -- Professor Michael Yoshino, Harvard Business School"Global businesses pay a lot of attention to shifts in economic power. The author's view of the coming European millennium challenges traditional perceptions and offers compelling reading." -- Peter Brabeck-Letmathe, CEO, Nestl"The emergence of greater Europe is the single most important business issue facing multinational firms on the eve of the milliennium. CEOs must widen their horizons to embrace the emergence of greater Europe, re-shape their organizations to reflect new priorities and re-organize their operations to exploit ... the synergies offered by a larger, more integrated Europe." -- Peter Brabeck-Letmathe, CEO, Nestl- "If you are seeking one book to stimulate your thoughts on how companies can fall into and out of commercial disaster, read this one." -- Strategy, November 1999- "This book is set to be the insightful blueprint for profiting from the opportunities created by the Europe of tomorrow." -- Eurobusiness, January 2000 Product Description 'Gianni Montezemolo has produced an outstanding book on the strategic implications of the emergence of greater Europe for global companies. Based on his many years of experience as a senior executive of major international companies, Montezemolo makes a convincing case as to why greater Europe is destined to be the next economic super power. His hands-on experience makes him uniquely qualified, not only about the need for developing a strategic vision for Europe, but also about the key managerial issues facing companies operating in greater Europe. This book is a "must read" for the CEOs of major corporations throughout the world.' Professor Michael Yoshino, Harvard Business School 'Europe Incorporated: The New Challenge offers fresh, clear insights into where Europe is heading and what to do about it. Anyone with an interest in the Europe of tomorrow will profit from reading these pages.' George Fisher, Chairman and CEO, Kodak 'Global businesses pay a lot of attention to shifts in economic power. The author's view of the coming European millennium challenges traditional perceptions and offers compelling reading.' Peter Brabeck-Letmathe, CEO, Nestlé 'Europe Incorporated: The New Challenge addresses a key issue for most CEOs: how to take advantage of the profit opportunities that greater Europe provides. The development of the single market enhanced by the euro, and the opening of Eastern Europe requires major structural changes even in companies that have so far been quite successful.' Antony Burgmans, Chairman, Unilever From the Inside Flap 'The emergence of greater Europe is the single most important business issue facing multinational firms on the eve of the millennium. CEOs must widen their horizons to embrace the emergence of greater Europe, re-shape their organizations to reflect new priorities and re-organize their operations to exploit . the synergies offered by a larger, more integrated Europe.' Peter Brabeck-Letmathe, CEO, Nestlé With the breakdown of the East-West divide, the faltering of the Asian Ec