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£46.77

Wiley Project Marketing: Beyond Competitive Bidding

Name: Project Marketing: Beyond Competitive Bidding
Brand: Wiley
Price: 46.77 GBP
Availability: InStock

Change Management

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Description

Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 0471486647
Category: Books > Subjects > Business, Finance & Law > Management > Change Management
Domain: Amazon UK
Release Date: 22 March 2002
Listed Since: 09 February 2007

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Wiley Project Marketing: Beyond Competitive Bidding

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